This coming season Petit Love will be inspired by fairy tales, magical kingdoms and all things make-believe and whimsical.

Perhaps some of our fondest childhood memories come from playing pixies, dragons, elves and unicorns in the garden, falling asleep with a mind full of wonder and endless possibilities, and having an excited optimism about growing older, and falling in love with a real-life prince or princess. (Or, is that just us?)

As a brand who believes in the power of playtime and chasing dreams until they become a reality – we’re inviting parents and little ones to get lost at Petit Love, with our new, seasonal collection, which is influenced by imagination.

Here’s a few reasons why we’re advocates of fairy godmothers who whisper, “bibbity-bobbity-boo” and soft, silky, red capes wandering through an enchanted forest:

1. “If you want your children to be intelligent, read them fairy tales. If you want them to be more intelligent, read them more fairy tales.” – Albert Einstein

Well, if Albert Einstein said it, it must be true. Similarly, this quote doesn’t fall far from Dr Seuss’, “the more that you read, the more things you will know. The more you learn, the more places you will go.” Although we’d agree that ‘intelligence’ comes with various definitions, believing that a sprinkle of pixie dust has the power to turn a frown upside down, isn’t such a bad way to look at the world. Creativity can go a long way, especially when adopting a fresh mindset to a not-so-favourable circumstance.


2. Once upon a time, in a land far, far away …

Turning the pages of a story that transports children to the lands of Camelot, Atlantis and castles protected by sleeping giants may be make-believe, but they encourage growing minds to embrace the possibility that there’s more to life than simply what they see from day-to-day. In South Africa, we could argue that this opens our eyes and our hearts to cultures other than our own, and to view what’s ‘different’ as something that’s simply a little more wonderful.


3. “The world seems full of good men, even if there are monsters in it.” – Bram Stoker, Dracula

 A short walk down Fairy Tale Lane is filled with excitement and adventure, but on the very same path, you’re likely to encounter a big bad wolf who will huff and puff and blow your house down, as well as an alluring witch who’d quite like you to take a bite of her candy-coated cottage. While stimulating all of the goodness associated with pure hearts and innocent minds, fairy tales don’t hide the reality of life as we know it as adults, and evoke thought on what can be considered ‘good’ and ‘bad’ behaviour. After all, doesn’t the hero/heroine always win in the end? You know, ‘happily ever after’ and all that.


4. Storytime, Bedtime & A Little Learning

While slipping under a cosy duvet and snuggling up to listen to a bedtime story is an idyllic prospect in itself, perhaps the most special thing about storytime is that it’s also an opportunity for little ones to bond with their parents or loved ones.

Another benefit, according to a study conducted by, is that reading to children is another platform for learning, and allowing children to follow the words as you speak them makes it easier for them to learn to read.

Dr Lyon, Chief of the Child Development and Behaviour Branch of the National Institute of Child Health and Human Development in Bethesda ellaborates, “to break down unknown words into pieces, you have to first know the pieces. When kids hear the word, ‘cat’, for example, they usually hear it folded up as one sound (cat), instead of three (c-a-t). But, when asked to say ‘cat’ without the ‘c’, thus deleting the ‘cuh’ sound to make ‘at’, they’ll more easily understand that words are made up of individual sounds.”


Photo Credit | Reflective Images Photography